Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2015). International business: Environments and operations (15th ed.). Upper Saddle River, NJ: Pearson Education.
Answer the following essay questions using a minimum of three sources for each response. Your paper should be at least three pages in length and use APA style guidelines.
You are CEO of ABC Washing Machine Company, and you want to market front load washers and dryers in the Czech Republic. Taking into consideration the mean income for this country is around 20,000 USD, how would you market front load washers/dryers? Your response should include:
economic, legal, and political concerns;
product differentiation and alteration strategies;
marketing mix strategies (price, promotion, and place);
explain each of the staffing approaches; and
discuss the advantages and disadvantages of each approach and provide examples of each one.
Your response should be at least two pages in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
PLEASE INCLUDE THREE RESOURCES. APA FORMAT. Check grammar.
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