In this project, you will demonstrate your mastery of the following competencies:
You are a business analyst working at a small domestic organization that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue growth. One option that leadership has noticed competitors attempting is entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and to summarize your findings in a business brief for leadership.
Select one of the following international markets to use for your course project:
If you would like to use another country for your course project, please reach out to your instructor.
Develop a business brief that explains why many organizations are investing in efforts to expand their businesses internationally, the key impacts of global business, and cultural considerations for entering the global market. You will then create a market profile and outline market considerations for your chosen international market. Use the Business Brief Template in the What to Submit section to complete this project.
To complete this project, you must submit the following:
Template: Business Brief
Your completed Business Brief template should be a 750- to 1,000-word Word document. Sources should be cited according to APA style.
The following resource supports your work on the project:
Shapiro Library Research Guide: INT 220 Research Guide
Research guides are developed by librarians to help you find and locate the information you need for your classes, papers, and projects. Use this library guide to assist you in exploring your selected market. Please note that if you are approved by your instructor to use a market not listed in the scenario you will need to conduct research on your own.
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