Mkyg 601 week 1 assignment

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Course Objectives

CO-1: Explain the various components of e-business.

CO-5: Complete an online marketing plan.

Directions:

Please submit a one-page proposal describing your topic for your Online Marketing plan due in week 7. Remember that your final paper is a 15-page online marketing plan for a company of your choice. I expect your paper to be well researched, clearly written, well organized, and generally reflective of graduate-level academic work.

 Please remember that this paper will focus on an online marketing plan; the company itself does not necessarily have to exist only online.

Things to include in a proposal: What (company or product), Why ( does the company not exist, are they missing the mark, or do you want to write a new innovative plan for the company), and some preliminary thoughts on “how.” This could include a new market you intend to reach or a new strategy you want to employ.

This proposal must be in APA format and include external research.

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