One of the initial stages in developing a business plan is to perform a market analysis. A market analysis is the process of gathering information about a market within an industry. Your analysis studies the dynamics of a market and what makes potential customers tick. For this professional assignment, you will develop a market analysis for your business. This market analysis will make up a significant portion of a completed business plan, which you will submit at the end of this course.
Begin developing your market analysis by researching and drafting an analysis focused on:
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