After reading the case “Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture” by Gringarten & Fernández-Calienes, pages 35-49, write a case study using the Case Analysis Outline attached below.
Gringarten, H.& Fernández-Calienes, R,. (2019). Ethical Branding and Marketing: Cases and Lessons. New York. Routledge Publishing. ISBN-978-1-13-833727-5
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