Research the company on its own website, public filings on the Securities and Exchange Commission’s and any other sources you may find. The annual report will often provide insights that can help address some of these questions.
Write a 6-8 PG in which you do the following:
The two types of business-level complementary alliances are vertical and horizontal. Firms with competencies in different stages of the value chain form a vertical alliance to cooperatively integrate their different, but complementary, skills. Firms combining their competencies to create value in the same stage of the value in the same stage of the value chain are using a horizontal alliance. Vertical complementary strategic alliances are formed more frequently than horizontal alliances.
Corporate-level cooperative strategies are used to facilitate product and market diversification. As a cooperative strategy, franchising allows the firms to use its competencies to extend or diversify its product or market reach, but without completing a merger or an acquisition.
Strategic networks formed to implement international cooperative strategies result in firms competing in several countries. Differences among countries’ regulatory environments increase the challenge of managing international networks and verifying that at a minimum, the network’s operations comply with all legal requirements.
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