CRM Case Study: From Students to Alumni: Implementing CRM to Build Lifelong Relationships at HEC Montreal
These materials are available through the HBR link.
The CRM Case Study has three parts (A, B and C). Your written submission will be based on parts A & B. Part C will be our follow-up discussion in class on Tuesday, April 4th. The written submission should be ~4 pages in length (double spaced, 12 point – or ~1000 words). Your response will require careful reading of the case, application of principles from our course and basic external research in the area of Customer Relationship Management (CRM) and cloud computing.
Please read Part A & B of the CRM at HEC Montreal case study (Harvard Business materials) prior to preparing an analysis of the CRM implementation at HEC. Use the following questions to guide your analysis:
To set the stage, consider the following from Part A (1-2 pages of the response):
Address the following items from Part B (2-3 pages of the response)
Grammatically correct and citations as appropriate.
Your submission is due at the beginning of class on Tuesday, Oct 4th. Part C will be discussed during class on Tuesday, Oct 4th. Please wait to read Part C until after you have made your submission (but do read it before our class).
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