What is the message that you will consistently communicate to this target audience? How will you creatively deliver the message? For example, will you have a celebrity spokesperson, a product demonstration, an emotional appeal, etc?
Where will you use traditional advertising (for examples see page 240 of the e-book), sales promotion (for examples see page 243 of the e-book), events and experiences, and public relations (for examples see pages 246-247 of the e-book) to promote your hypothetical business. This is your chance to share your knowledge of each one of the four types of promotional strategies. This should be a 300 – 500-word discussion.
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