Read textbook chapters 1 & 2 and the case.
Please help with starting this assignment. At the end of Chapter 2, review the mini-case Insight into Consumer Decision Making for 3D TV. Responses should be separated into two clearly labeled sections, First Impression (question 1 on page 31 with explanation) and Analysis (question 2 on page 31 with explanation)
The analysis section must reflect the understanding of consumer behavior based on the chapter readings and one additional reference. For this exercise, the reference journal article or published marketing research. Your independent research should add materially to your (and your classmates) understanding of consumer behavior and include the full apa reference and responses.
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