Written document:              A short report   

Marks:                                  20    

Report Due:                          Week 11

Words limit:                          2500                   

• Choose  a global business form the following :
• Milk industry (in Australia and New Zealand) 
• Car industry (especially Peugeot in China)
• On line retailing especially Alibaba vs Amazon
• Container shipping – Maersk)
• Woolworths and Coles operating overseas markets
• Organic food company trying to expand in international market
• Health and fitness company
• Any small to medium size company in Australia which is trying to expand  

Note: You need to discuss your choice with your lecturer before you start your assignment.

• Discussion on theory maximum 20%
• This assignment is in report form with the following headings:
• Executive summary
• Apply “AAA” framework which includes Adaptation, Aggregation and Arbitrage
• Porters 3 generic strategies (cost leadership, differentiation, focus and Hybrid)
• Diversification and Integration
• Competitive advantage
• Absolute advantage
• Your comments or any recommendations
• References Harvard style
• Every member needs to bring at least 2 articles which the group would use and add that articles with your report with reference page. There is no need to submit the articles on BB.
• Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
• To do well groups need to do a quality research and apply the above concepts from the subject.