As you have noted from this week’s reading, consumers are much more connected to their environment today compared to their counterparts 15 years ago. Today, consumers are linked to things around them by way of technology—both hardware and software—and these close connections can present special challenges to businesses competing for customers.
The company that you work for now realizes this dilemma and has given you responsibility for designing a new marketing plan that uses big data analytics to increase sales. Write a 15-page plan that can be presented in a slide presentation briefing.
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