What is a blog? A blog is a regularly updated website or web page and can either be used for personal use or to fulfill a business need. Unlike a website, a blog (formerly known as weblog), needs to be updated regularly, and allows you to engage with your site visitors. (Blog Hubspot, n.d.)
Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility. It drives traffic to company websites, aims to convert that traffic into leads, helps establish authority and drives long-term results. If you want to write great business blog content it requires a certain skill level to achieve those goals. There may never truly be a “perfect” blog post, but there are strategies you can use to make the ones you write stand out from the rest. (Lazuka, 2017, para. 1)
Writing great business blogs—like any other craft of writing—requires practice, practice, practice amid reading, reading, reading. Profound readers become the best writers. Understanding your audience and your topic cannot be overstated either.
In this assignment, you will write a blog for a specific industry selected by you, with preference for one that will best support your research and writing for the ADP.
What is a blog? (n.d.). Blog Hubspot [Image]. https://blog.hubspot.com/marketing/blog-examples(new tab)
Lazuka, S. (2017, March 26). How to write the perfect business blog post. Entrepreneur. https://www.entrepreneur.com/article/291903(new tab)
Upon successful completion of this assignment, you will be able to:
As you explore other blogs—ahead of completing your own—consider establishing a plan for how you will gather all the inspirational or downright “cool” ideas to be discovered on the websites. The list below will help jump start your own blog exploration checklist (aka ‘cool idea collector kit’):
Morris. (2018, September 24). 10 ways to introduce blogging to your students. Theedublogger. https://www.theedublogger.com/introduce-blogging/(new tab)
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