Please read the case “If at First, You Don’t Succeed, Try and Try Again? Negotiating Skeptical Customers and Bridging Cultural Differences as a Sales Rep” and answer questions 1, 2, 5 & 7 at the end of the case.
Source: Kniazeva, E., (2021). If at first you don’t succeed, try and try again? negotiating skeptical customers and bridging cultural differences as a sales rep. In SAGE Business Cases. SAGE Publications, Ltd., https://www-doi-org.centennial.idm.oclc.org/10.4135/9781529761221
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