Whether you love football or hate it, the Super Bowl has become marketing’s super opportunity for advertising. Blogs abound. Monday-morning quarterbacks dissect each ad’s theme, influence, effectiveness, viral qualities, and so much more. All that while the bottom line remains the same—did the ad affect consumer behavior?
Review this article from Moneyish. Pick one ad identified in the article and respond to each of the following questions:
Your paper must:
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