“A brand is a story always being told” -Scott Bedbury (Nike and Starbucks executive), quoted in “11 Simple Steps for a Successful Brand Building Process.”
LinkedIn is a powerful social media tool that can help you communicate your personal brand. For the Unit 4 Assignment, you will download and complete a professional LinkedIn template that can be used to create a profile. You do not have to create a LinkedIn account for this assignment. Using the Unit 4 Assignment template, you will write out the profile information in a Microsoft Word® document.
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