Your assignment is to choose one of the three models and develop an ad that will be placed on a social media site of your choosing (Facebook, Twitter, Instagram, or another) that will lead to increased market share for American RVs.
To begin, consider how your choice of model will affect the rest of your project. First, you’ll have to research the target market for your model choice. Your choice of model will influence which age group and income level you’ll try to reach, what your major selling points will be, and on which social media site you will place your ad. You’ll also need to do some research on the RV industry and determine who American RVs’ two major competitors would be. Through your research, determine the following about the top two competitors:
Use your research and the advertising principles you’ve learned to create an effective social media ad. You’re limited to creating one ad and including it on only one social media site of your choice.
Using this worksheet as a guide, develop a plan for your project, and then create a social media ad for American RVs.
Follow the sequence indicated here. Your plan and design should address the following questions:
Having chosen your American RV model and considered your target market and the competition, you’re ready to begin designing a social media advertisement that will increase the company’s market share.
Using what you’ve learned and referring to the text, create an ad suitable for the social media site you’ve chosen. Include text, graphics and links to a company website that effectively convey your message. You may use photographs, clip art, or your own sketches to illustrate your concept. However, your finished ad must look professional and polished. When you’ve finished your design, you may want to do what many copywriters do—start over and choose a completely different style or approach. Keep producing new ways to do the layout until you’ve run out of ideas. Then go back and look critically at what you’ve created. Decide which one is best or combine the best parts of two or three. Then submit a single ad that represents your best effort.
Before you make the final adjustments to your project, try to imagine an outsider examining your material and asking critical questions.
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